Monday, March 14, 2016

RootsTech 2016 ~ Ken Krogue: "Don't think the word blog, think the word newspaper or magazine."

My day 1 of RootsTech 2016 began with the Innovator Summit General Session, which was held on Wednesday, February 3, 2016. One of the keynote speakers was Ken Krogue - co-founder of

Ken Krogue

Ken Krogue's keynote address was wonderful. I especially loved what he said about blogging. He shared the chart below that showed the results of a research study by a business magazine. The study asked "Which medias are most important?" The answer was blogging.

Here are some quotes by Ken Krogue about blogging that I really liked:

  • "Don't think the word blog, think the word newspaper or magazine. It's a digital magazine for you. Your voice can be heard around the world if you blog. is nothing but a big Wordpress blog." ~ Ken Krogue
  • "I would recommend that you get a blog. Tell your own story." ~ Ken Krogue
  • "So, start your own blog. It's got some horsepower." ~ Ken Krogue

What Ken Krogue said about blogging really resonated with me. I especially love that he advised us bloggers to think of our blog as a newspaper or magazine. Blogging is important and powerful. As he said, "Your voice can be heard around the world if you blog."

I know firsthand how beneficial blogging can be. I wrote a blog post about the benefits of writing a family history blog in my post The Benefits of Genealogy Blogging.

I have also taught a class about the benefits of genealogy blogging at various family history events.

You can watch Ken Krogue's full keynote address in the video below.

If you don't have a blog yet, begin one now. Through your blog, you will be able to tell your own story, as well as the story of your ancestors.

Thanks for reading!

© 2016 Copyright by Jana Last, All Rights Reserved


  1. Replies
    1. Yes, it was great Amy! Thanks for stopping by!

  2. Interesting! Some family historians are unfamiliar with social media and think blogs are just about trivial things, so I often use the term 'article' instead of 'blog post' when I mention a blog that I think they should read.

    1. Great idea to say "article" instead of "blog post" Judy! Thank you for stopping by!

  3. I shared this in my favorite reads of the week!




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